Hexagon Cup, the celebrity-backed team padel tournament, has announced an alliance with 54, the global sport and entertainment agency behind the creation of LIV Golf, and the International Padel Federation (FIP).
54 will invest and partner with Hexagon Cup to expand the initial project into its next phase: a new global team circuit, officially named the Hexagon World Series.
It will become the first team padel series to be delivered under the governance of FIP, fully integrated into the official FIP federative padel pyramid.
The agreement positions Hexagon World Series as the sport’s official global team circuit, governed by FIP and integrated fully into the official FIP calendar.
The Hexagon World Series will consist of multiple events per year across new international locations — and if the promotional video is anything to go by, it seems likely at least one of those events will be in London.
The expansion will open fresh commercial opportunities for fans, players and partners, while strengthening the overall FIP ecosystem and the Olympic dream alongside existing tours and FIP’s governance.
The new circuit will complement Premier Padel, FIP’s flagship professional tour for individual pairs. They will co-exist as the global professional circuit for elite players: one tour for the world’s top pairs, and one team-based competition, both under the governance of FIP.
Details of the new competition format, teams, calendar of events and global host cities will be unveiled in 2026.
54’s investment is also the closing of an international financing round for Hexagon Cup, backed by investors including PadelPark India, British operator PADELHUB, the US-based Padel operator Epic Padel, as well as investment funds and platforms such as Players Fund (UK) and LinkinFirm (Brazil), other strategic partners from Mexico, Spain the United States and the Middle East.
Enrique Buenaventura, Founder of Hexagon Cup, said: “This partnership marks a new chapter in the history of padel. Together with 54, FIP and the support of, and fantastic relationship with, Premier Padel, we will build the first truly global team circuit, expanding the vision of the Hexagon Cup and creating something never seen before in our sport. Our mission is to help grow padel worldwide, unlock new commercial opportunities, and contribute decisively to its Olympic journey.”
Luigi Carraro, President of FIP, said: “FIP’s mission is to develop and grow padel at every level of the pyramid – from grassroots and amateur participation to elite professional – all around the world.
“The launch of Hexagon World Series – under the umbrella and governance of FIP and as part of our official international calendar, already including the Cupra FIP Tour and Premier Padel – further enhances, consolidates and stabilizes our ecosystem with the most prestigious competitions in the sport.
“Together, we will ensure padel continues to grow with the professionalism, global visibility and collaborative structure –working with allrecognized stakeholders within Padel and world sport – driving padel’s long-term success on an international scale.”
Gary Davidson, Group Chief Operating Officer, 54, said: “Padel is one of the fastest growing sports globally, and we see an incredible opportunity to help accelerate its professionalisation and global reach.
“Teaming up with Hexagon Cup and FIP to create the Hexagon World Series is a natural extension of our commitment to building the world’s most exciting sporting properties, molded through modern commercial structures and integrated into the existing ecosystem to deliver the best experiences for athletes and fans, and the best performance for partners and investors.”
