Padel has entered the gamification era after leading social competition platform Lucra announced a partnership with No Strings Inc, a tech-enabled padel club concept.
The collaboration embeds Lucra’s white-label technology directly into No Strings Inc’s mobile ecosystem, in-venue kiosks and on-court screens, empowering players to compete in head-to-head matches, knockout tournaments, and group play for everything from $5 cash to limited-edition sponsored products – all verified and settled in real time.
“Padel is exploding worldwide, yet technology is only just beginning to amplify the on-court fun,” said Michael Madding, Chief Operating Officer at Lucra Sports.
“By partnering with No Strings Inc. computer-vision scoring, we turn every rally into a trackable datapoint and every friendly wager into a friction-free settlement — no spreadsheets, no IOUs.
“It’s the perfect launchpad for Lucra’s expansion into racket sports, where we can plug directly into existing infrastructure to unlock new revenue streams while being additive to the play experience.”
Dov Penzik, Co-Founder of No Strings Inc and highly experienced in the competitive social entertainment industry, said: “Our technology is built to foster local community and competition through world-class facilities and cutting-edge tech.
“Lucra lets us amplify that ethos—imagine neighbourhood ladders on Monday, company tournaments on Tuesday, and a $10,000 invitational streamed live on Saturday, all finalized in-app before players even hit the snack bar. Together we’re proving that the future of padel is as much about software as it is about hardware–this partnership marks an exciting and significant step forward for the sport.”
More Visits, Longer Stays — Venues running Lucra contests typically see guest frequency and average dwell-time increase, thanks to replay features, auto-generated scoring, and live leaderboarding keeping players climbing for that top spot.
Configurable Prizing — Operators can toggle between cash pots, credits or (sponsor-funded) rewards, driving up average per customer spend
Zero Operational Drag — Lucra manages identity verification, geolocation, compliance and risk, integrating with the Concept’s booking and POS systems in just weeks.
For No Strings Inc, the partnership represents an investment in modern, behaviour-driven customer engagement. By leveraging Lucraʼs technology, the platform can reward players for participating in fun, social experiences that drive loyalty and ongoing connection with others.
With launch planned in the coming months, both companies aim to deliver a best-in-class social competition layer that reminds everyone of the joy of competition and makes every game more meaningful and rewarding for players.
No Strings Inc. has now opened its seed round to fund its launch of and expansion into new clubs across North America.
