Sports investment firm EEP Capital is backing Ace Padel to create 12 luxury padel facilities with 100+ courts across America in the next five years.
Starting with its first club in Tampa, Florida, next year, Ace Padel is to open further high-end venues in West Palm Beach (2024/2025) and Los Angeles (2024) which “combine the passion for sport with a sense of luxury, familiarity and overall wellbeing.”
Ace Padel Tampa will feature padel courts, concierge, state-of-the-art gym and will accommodate business/corporate events, tournaments, yoga, product releases and other social gatherings. Its aim is to “bring a global hospitality mindset and first-class amenities” to ensure “an exceptional playing experience.”
Ace Padel, founded by Sweden-born father and son Peter and Elliot Carnello, works closely with an American/Swedish business developer, Index Investment Group, who create value in real estate and renewable energy.
Elliot Carnello, CEO of Ace Padel, commented: “Our goal is to provide elite facilities with a sense of luxury to ensure the best experience before, during and after. We want our clientele to experience and feel like they are stepping into a new future padel experience.”
EEP Capital, the first dedicated venture capital firm for the US padel market, is focused on national expansion of the sport and has current investments on both coasts of the US.
Alan Flatt, President of EEP Capital, said: “Peter and Elliot both have great backgrounds as entrepreneurs which is clear from their plans for Ace Padel and given their locations in Florida and Southern California, they have a bi-coastal knowledge.
“We’re excited about their upcoming, upscale padel club and their connections with real estate partners to help complete that plan. We witnessed first-hand their ability to execute their plans when they flawlessly hosted a Pro Am tournament in Beverly Hills earlier this year.”
Peter Carnello, Ace Padel’s Chairman, added: “Strategically, EEP Capital is a perfect partner for us as we move into the next phase in the padel boom taking over North America. EEP’s international team and our real estate partner, Index Investment Group, have elements that marry well with Ace Padel’s values and visions.
“The blending of our Swedish and American respective resources will create a successful partnership as we work together in expanding Ace’s presence and the growing enthusiasm surrounding padel in the United States.”
