The eagerly-awaited Playtomic Global Padel Report 2024 has been released – and its insights prove that “padel’s time on the world stage has now well and truly arrived.”
The report, produced by Playtomic and PwC’s Business Strategy Consulting arm, Strategy&, studies the state of the padel industry and forecasts its continued growth through 2024. A global compilation of club, player and demographic data have been thoroughly recorded and analysed with the intention of bringing the most up-to-date and accurate information on the world’s fastest-growing sport.
This year’s market analysis reveals a surge in padel club growth, with a robust 27% global increase compared to last year. Adoption is expected to settle at a healthy 17% annual rate, reaching an estimated 70,000 padel courts worldwide by 2026. Fueling this impressive growth, the padel racket market boomed in 2023, surpassing six million units sold.
A total of 2,657 padel clubs opened worldwide in 2023, meaning that more than 50 new padel clubs are opening every single week.
Playtomic Co-Founder, Pablo Carro, said: “Last year’s Playtomic Global Padel Report has truly served as the Bible for our rapidly-growing industry. Clubs, coaches, players, brands, investors, land owners, court builders and the media have all turned to our report in their search for answers on the worldwide padel industry, and in a bid to comprehend the direction of travel for the future of the world’s fastest-growing sport.
“The 2024 Report does not disappoint. By highlighting the growth of the sport across emerging markets such as the United States, United Kingdom, France, Germany and South Africa, alongside traditional padel nations such as Spain or Italy, the Playtomic Global Padel Report paints the picture of a sport whose time on the world stage has now well and truly arrived.”
Also, using significant data, the Report meticulously examines the growth and behaviour of players in the global padel environment, highlighting how padel has transformed into an inclusive sport, emphasising how multi-club players and social relations are fuelLing the sport’s growth.
“Data reveals a growing trend among players: a willingness to travel considerable distances to play at numerous different venues both while on vacation and at home. The difficulty of locating available courts, finding other players (of similar skill levels), and coordinating matches, however, pose significant challenges in many booming padel countries.”
In a new section, the report identifies the essential elements for operating a successful padel club, providing actionable guidance for achieving sustained growth targeted at club owners and managers.
As the sport continues to grow, Playtomic, whose App reaches over four million players across 5,500 partner clubs in over 52 countries, remains at the forefront of this global phenomenon. Its 2023 Global Padel Report recorded over 88 million visitors and more than 800 postings.
Download the Playtomic Global Padel Report 2024 here.
