Tamer Michael is giving padel players of all standards a chance to showcase their skills with live streaming and video highlights of his Padel Tournaments UK events.
Tamer has a professional background in marketing, content production and as an editor and producer at the BBC. That gives him the ideal skillset to produce slick, polished multi-camera live streaming of his padel tournaments at LTA Grade 2 and above – plus video highlights of all tournaments which he shares across Padel Tournaments UK social media channels.
At his recent PTUK Grade 2 tournament at Rocket Padel Ilford, there was 16 hours of live streaming coverage on YouTube. This was enhanced by live commentary from the likes of Ethan Bardo, who adorned the coverage with tactical analysis and discussions with team-mates and opponents.
The event attracted a stellar field including Nikhil Mohindra, GB women’s seniors Kerry White and Sarah Lochrie and GB’s leading juniors Chloe De La Mare and Rosie Quirk (pictured below).
PTUK highlights videos and live streams are attracting 100,000 views per week across Instagram and YouTube as players, their families and friends flock to watch their best shots and rallies from recent competitions.
“I believe this is the way forward for this sport,” he told The Padel Paper. “Not everyone can make it to Ilford, Bristol or wherever, so if there on YouTube, they can watch and enjoy from where they are.
“We have multiple cameras all connected by cable or WiFi and a switcher when editing live, operated by experienced cameramen and editors.”
Tamer, who started testing padel content on social media a year ago at his home club Sundridge Park in Bromley, now runs one tournament a month at some of the UK’s biggest clubs.
PTUK’s costs are offset by a suite of sponsors including Matchi, Lost and Grounded brewers, Evolve Padel, Padelacoustics.com, Tee Post Agency. Its official charity partner is Sport in Mind and PTUK sponsors several players including Sam McKibbin, Gonzalo Lorenzo and Roxy Keshavarz.
The venture is for now a “side hustle” for Tamer but he hopes to turn it into a full-time pursuit if he can secure more investment.
PTUK has, nevertheless, come a long way since its first event last year. “At that first event I filmed every single rally,” said Tamer. “When I posted the best rallies on social media, they went crazy. The following tournament, entries doubled. Players love being able to show off their skills and watch their best shots and rallies.”
