British No.1 Tia Norton and Sandy Farquharson from the Padel School joined celebs at the National Tennis Centre to celebrate the launch of Vitamin Well.
Vitamin Well is a Swedish health drink launching in the UK and Ireland with four flavours, all non-carbonated, low-calorie, and enriched with versatile combinations of vitamins and minerals. The beverage comes in bottles made of 100 percent recycled plastics.
Tia and Sandy were joined at the UK launch event by Max Evans, former Scotland rugby union international and now founder and CEO of Padel XO.
Also enjoying a hit was Christian Hunter from Padel Social Club, who are soon to be making a splash in the UK padel market, as well as influencer Aimee Fuller and TV personality Tristan Phipps from Made in Chelsea.
Boof Tennis & Padel also came down to give an intro to padel for those who had never played.
Tia, who is bidding for a place in the world’s top 100 this year, said: “I am delighted to support the launch of Vitamin Well in the UK and Ireland. As with padel, its growth in Sweden is set to be repeated here!”
Vitamin Well is the market leader in Sweden and has become a consumer favourite in many other European markets. It’s now launching in the UK and Ireland with four flavours; Elevate, Hydrate, Recover and Reload.
Amy Banerjee, Head of Marketing at Vitamin Well UK & Ireland, said: “Vitamin Well will fill a gap in the UK and Irish markets, satisfying the increasing consumer demand for healthier alternatives. It’s already a proven success throughout Europe, including the Nordic countries, Germany, Switzerland and many more. We are so excited to finally launch in the UK as well.”